general

 

Midshires farmers are based in the regions of Oxfordshire, Warwickshire, Northamptonshire, Leicestershire, Buckinghamshire and Nottinghamshire. Our unique group of producers have joined forces to form a cooperative to utilise their expertise in producing Midshires Rose Beef Our selected farmers operate to the highest standards of farming practice and animal welfare, meeting the requirements of the Quality Standard Mark.

 

rearing

 

Midshires Rose Beef was developed to utilise the Holstein bull calf, which had become a by-product of the dairy industry - despite them having a genetically superior meat fat profile. It is estimated that up to two thirds* of bull calves in the UK are currently being disposed of shortly after birth.

 

Midshires Rose Beef has now developed a fully integrated approach to breeding, combining their own feed, which has no modified fats, and the highest welfare standards for all animals. As a result the company can guarantee product consistency, animal welfare and traceability.